Our Story

Pete & Rochelle Andrew began Bendigo Fresh in 2010. When they left school to embark on their careers it was their passion for their community & farmers that began what was to be an opportunity for the whole family.

When Annie, Rochelle’s sister brought in as co-owner in 2020 the business continued to expand particularly in our home delivery offering and our focus on regional towns.

Wholesaling and Farming continue to go hand in hand and we daily enjoy the fun and shenanigans of family business.

A Family Affair

For three generations, we’ve been committed to providing Bendigo and its surrounds with the freshest and juiciest seasonal produce.  Our family's journey began growing and supplying the Melbourne's Wholesale markets and local supermarkets. Since then, we've spread our wings, diving into both wholesale and doorstep deliveries.

We proudly supply regional supermarkets in Victoria with their fresh fruit and vegetables. This gives us great satisfaction to know we are contributing to providing great quality products to those situated away from major cities. Because let's face it, everyone deserves a taste of the country's finest!

For eight years we operated the local Aussie Farmers Direct Franchises where we learnt the streets of Bendigo like the back of our hand. Fast forward to 2020 and we re-invented our home delivery model.  We are now back in your street delivering to the residents of our beloved Bendigo. We're thrilled to introduce you to the finest produce sourced from independent growers, skilled artisans, and dedicated makers. Quality is our promise, and we're eager to share it with you.

You may have already crossed paths with our produce, as we hit the road six days a week, making our way to 80 of Bendigo's coolest cafes, restaurants, pubs, clubs, and caters. So, if you've had a bite of goodness, chances are it was courtesy of us!


Our Vision is to build significant relationships, all centred around our shared love for the freshest, premium produce. And guess what? We want to make sure it's at a sustainable, wallet-friendly price – for you, our loyal customer, and for the dedicated farmers. 

The pillars we build our daily operations on are Integrity, Quality, Reliability, Real Relationships, Presentation & Passion. 

We're not just about business; We love what we do and mix in fun and banter along the way. Because let's face it, that's what makes the journey worthwhile, right?

So, how about giving us the chance to turn our promises into reality? We can't wait to show you what we're all about!